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Fundamentals of marketing /

Sommers, Montrose S.

Fundamentals of marketing / Montrose S. Sommers and James G. Barnes - 9th edition. - Toronto ; McGraw-Hill Ryerson, 2001. - xxii, 740 pages : illustrations.

Includes bibliographical references an d index

ISBN: 007087252x

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .F85 2001

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Fundamentals of marketing /