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Consumers /

Arnould, Eric J.

Consumers / Eric Arnould, LInda Price, George Zinkham - 2nd edition. - New York ; McGraw - Hill, 2004. - xxv, 845 pages : illustrations.

includes index

ISBN: 0072537140

Subjects--Topical Terms:
Consumers

LC Class. No.: HF 5415 / .A76 2004

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Consumers /