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Fuller-Love, Nerys.

Absolute essentials of entrepreneurship / Nerys Fuller-Love. - Milton Park, Abingdon, Oxon : Routledge, 2020. - 1 online resource : illustrations. - Absolute essentials of business and economics .

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.

ISBN: 1000076253 9781000076257 100007627X 9781000076271 9781000076233 1000076237 9780429330759 0429330758

Subjects--Topical Terms:
Entrepreneurship.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Small Business

LC Class. No.: HB615

Dewey Class. No.: 338.04