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Marketing and public relations for libraries /

Kies, Cosette N., 1936-

Marketing and public relations for libraries / by Cosette Kies. - Metuchen, N.J. : Scarecrow Press, 1987. - x, 202 pages. : illustrations. ; 23 cm. - Scarecrow library administration series ; no. 10 .

Includes index.

Bibliography: p. 193-195.

0810819252

86020219


Libraries--Public relations.
Libraries--Marketing.

Z 716.3 / .K52 1987

021.7

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