Normal view MARC view ISBD view

Marketing higher education : theory and practice /

Maringe, Felix.

Marketing higher education : theory and practice / Felix Maringe and Paul Gibbs. - Maidenhead : Open University Press, c2009. - xiv, 195 pages : illustrations ; 23 cm.

Includes bibliographical references (p. [167]-186) and index.

ISBN: 9780335220335 (cased) : 70.00 0335220339 (cased) : 70.00 9780335220328 (pbk.) : 29.99 0335220320 (pbk.) : 29.99

Nat. Bib. No.: GBA8A9232 bnb

Subjects--Topical Terms:
Universities and colleges--Marketing.
Education, Higher--Marketing.

LC Class. No.: LB 2351 / .M37 2009

Dewey Class. No.: 378.106

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

WELCOME TO MOI UNIVERSITY LIBRARY SERVICES

Marketing higher education : theory and practice /