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Rethinking marketing : sustainable market-ing enterprise in Asia [2nd ed.]

Kotler, Philip

Rethinking marketing : sustainable market-ing enterprise in Asia [2nd ed.] Philip Kotler ... [et al]. - Singapore Pearson prentice hall 2008 - xiv, 224 p. : ill. ; 24 cm.

ISBN: 9789810677947

Nat. Bib. No.: GB 98-X3136

Subjects--Topical Terms:
Marketing.
Business ethics.

Dewey Class. No.: 380.1

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Rethinking marketing : sustainable market-ing enterprise in Asia [2nd ed.]