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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - Second Custom Edition for MKT U201. - Upper Saddle River, NJ : Pearson Prentice Hall, c2007. - xxxii, 521, [122] p. : col. ill. ; 28 cm.

Includes bibliographical references (p. R1-CR2) and indexes.

ISBN: 9780536270276 0536270279

LCCN: 2007050465

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K625 2007

Dewey Class. No.: 658.8

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Marketing : an introduction /