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International marketing : global environment, corporate strategy, case studies /

Rajagopal

International marketing : global environment, corporate strategy, case studies / Rajagopal - New Delhi : Vikas publishing house PVT LTD, 2009 - xix,533 pages. : illustrations ;

ISBN: 8125918566 9788125918561

Subjects--Topical Terms:
Corporate strategy

LC Class. No.: HF 1416 / .R34 2007

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International marketing : global environment, corporate strategy, case studies /