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Marketing leadership in hospitality : foundations and practices /

Lewis, Robert C., 1930-

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers. - 3rd ed. - New York : John Wiley & Sons, c2000. - xix, 923 pages. : ill., maps ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0471332704 (alk. paper)

LCCN: 99019482

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX 911.3 / .M3L49 2000

Dewey Class. No.: 647.94/068/8

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Marketing leadership in hospitality : foundations and practices /