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Marketing research

Parasuraman, A

Marketing research A. Parasuraman, Dhruv Grewal, R Krishman - 2009 edition - Boston,New York Houghton Mifflin Company - xxi,638 pages . : illustrated

Includes bibliographical references and index

ISBN: 9788177227574

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF 5415.2 / .P37 2009

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Marketing research