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Advertising for dummies /

Dahl, Gary.

Advertising for dummies / by Gary Dahl. - 2nd ed. - Hoboken, NJ : Wiley Pub., Inc, c2007. - xviii, 312 p. : ill. ; 23 cm. - For dummies .

Includes index.

ISBN: 9780470045831 (pbk. : alk. paper) 0470045833 (pbk. : alk. paper)

LCCN: 2006936762

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .D24 2007

Dewey Class. No.: 659.1

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Advertising for dummies /