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Hey, Whipple, squeeze this! :

Sullivan, Luke.

Hey, Whipple, squeeze this! : a guide to creating great ads / Luke Sullivan. - New York ; Chichester : Wiley, c1998. - x, 256 pages illustrations

"An Adweek book"--Cover.

Includes bibliographical references and index.

ISBN: 0471293393

LCCN: LC 97-31676

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF 5825 . / S88 1998

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Hey, Whipple, squeeze this! :