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Advertising and promotion :

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th edition - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 pages color. illustrations

Includes bibliographical references and indexes.

ISBN: 0073101265 (alk. paper) 9780073101262

LCCN: 2006043829

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / .B387 2007

Dewey Class. No.: 659.1

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Advertising and promotion :