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Customer-driven services management /

Balachandran, S., 1932-

Customer-driven services management / S. Balachandran. - 2nd ed. - New Delhi : Response Books ; 2004. - xiii, 304 pages.

Includes bibliographical references (p. [292]-294) and index.

Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.

In Indian context.

ISBN: 0761932550 (pbk.) 9780761932550 (pbk.) 8178293897 (pbk.) 9788178293899 (pbk.)

LCCN: 2004004750

Nat. Bib. No.: GBA4X0445 bnb

Nat. Bib. Agency Control No.: 012880591 Uk

Subjects--Topical Terms:
Customer services--Management.--India

LC Class. No.: HF 5415.5 / .B35 2004

Dewey Class. No.: 658.8/12/0954

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Customer-driven services management /