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Customer value investment :

Mahajan, Gautam, 1946-

Customer value investment : formula for sustained business success / Gautam Mahajan. - New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2008. - xix, 187 p. : ill. ; 22 cm.

Includes bibliographical references and index.

9780761936046 (PB) 0761936041 (PB) 9788178297675 (IndiaPB) 8178297671 (IndiaPB)

2007046120


Relationship marketing.
Customer relations.

HF 5415.55 / .M32 2007

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