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Marketing :

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 4th ed. - Boston : Allyn and Bacon, c1990. - xxiv, 790 pages

Includes bibliographical references (p. 758-767) and indexes.

ISBN: 0205120717

LCCN: 89038619

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5615 / .S35 1990

Dewey Class. No.: 658.8

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Marketing :