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Marketing/planning library and information services /

Weingand, Darlene E.

Marketing/planning library and information services / Darlene E. Weingand. - Littleton, Colo. : Libraries Unlimited, 1987. - xvi, 152 pages : illustrations ; 24 cm.

Includes index.

Bibliography: p. 143-148.

ISBN: 0872875164 (lib. bdg. : alk. paper) : $23.50

LCCN: 87022653

Subjects--Topical Terms:
Libraries--Public relations.
Information services--Public relations.
Advertising--Information services.
Information services--Marketing.
Information services--Planning.
Advertising--Libraries.
Libraries--Marketing.
Library planning.

LC Class. No.: Z 716.3 / .W44 1987

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Marketing/planning library and information services /