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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 11th ed. - New York, NY : McGraw-Hill/Irwin, 2013. - li, 745 pages. illustrations ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780078028892 0078028892 (acidfree paper)

LCCN: 2011047745

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .M29 2013

Dewey Class. No.: 658.8

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Marketing /