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Marketing /

Berkowitz, Eric N.

Marketing / Eric N. Berkowitz ... [et al.]. - 5th Canadian. - Boston ; Irwin/McGraw-Hill, 2002. - xxxv, 670 pages : illustrations. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070898332

LCCN: 99030269

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .M29 2002

Dewey Class. No.: 658.8

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Marketing /