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Principles of marketing /

Principles of marketing / Philip Kotler, Gary Armstrong, Peggy H. Cunningham, and Valerie Trifts - 8th ed. - Englewood Cliffs ; Toronto: Pearson 2011 - xxi, 643 pages illustrations. ; 28 cm

Includes bibliographical references and indexes

ISBN: 9780135084571

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .K67 2011

Dewey Class. No.: 658.8

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Principles of marketing /