Fundamentals of marketing /
Ferrell, O. C.
Fundamentals of marketing / O.C. Ferrell, William M. Pride. - Boston : Houghton Mifflin Co., 1982. - 545 pages. : illustrations 25 cm.
Includes bibliographical references and indexes.
0395316960
81082558
Marketing.
HF 5415 / .F437 1982
658.8
Fundamentals of marketing / O.C. Ferrell, William M. Pride. - Boston : Houghton Mifflin Co., 1982. - 545 pages. : illustrations 25 cm.
Includes bibliographical references and indexes.
0395316960
81082558
Marketing.
HF 5415 / .F437 1982
658.8