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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton, Montrose S. Sommers, James G. Barnes. - 6th Canadian ed. - Toronto : McGraw-Hill Ryerson, 1992. - xv, 773 pages. : illustrations 24 cm.

Includes bibliographical references and indexes.

ISBN: 0075512882 : $15.95

LCCN: 78309122

Nat. Bib. No.: C77-1428-3

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .F85 1992

Dewey Class. No.: 658.8

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Fundamentals of marketing /