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Marketing Essentials /

Evans, Joel R.

Marketing Essentials / Joel R. Evans, Barry Berman and William J. Wellington - Ontario : Canada : Prentice Hall ; Collier Macmillan, 1998 - xv, 468 pages. : illustrations. ; 26 cm

includes bibliographical references and index

ISBN: 0138890315

LCCN: 87-15223

Nat. Bib. No.: GB-8837067

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .E862 1998

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

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Marketing Essentials /