Principles of marketing /
Evans, Joel R.
Principles of marketing / Joel R. Evans, Barry Berman. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, 1988. - xxiii, 528 pages. : illustrations 26 cm.
Rev. ed. of: Essentials of marketing. 1984.
Includes bibliographicalreferences and indexes.
0023343400
87015223
Marketing.
HF 5415 / .E865 1988
658.8
Principles of marketing / Joel R. Evans, Barry Berman. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, 1988. - xxiii, 528 pages. : illustrations 26 cm.
Rev. ed. of: Essentials of marketing. 1984.
Includes bibliographicalreferences and indexes.
0023343400
87015223
Marketing.
HF 5415 / .E865 1988
658.8