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Retail marketing /

McGoldrick, Peter J.

Retail marketing / Peter J. McGoldrick. - London ; New York : McGraw-Hill, c1990. - xiii, 362 p. : ill. ; 25 cm.

Includes bibliographical references.

ISBN: 0070841594 : £14.95

LCCN: 89013735

Subjects--Topical Terms:
Retail trade.
Marketing research.

LC Class. No.: HF 5429 / .M355 1990

Dewey Class. No.: 658.8/7

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Retail marketing /