Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler, Ronald E. Turner. - Canadian 9th ed. - Scarborough, Ont. : Prentice-Hall, c1981. - xxiv 784 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136034322
81201590
Marketing--Management.
HF 5415.13 / .K68 1998
658.8
Marketing management : analysis, planning, implementation and control / Philip Kotler, Ronald E. Turner. - Canadian 9th ed. - Scarborough, Ont. : Prentice-Hall, c1981. - xxiv 784 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136034322
81201590
Marketing--Management.
HF 5415.13 / .K68 1998
658.8