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Cases marketing management /

Guiltinan, Joseph P.

Cases marketing management / Joseph P. Guiltinan, Gordon W. Paul - New York ; London : McGraw-Hill, c1988 - xvi, 427 p. : ill. ; 25 cm - McGraw-Hill series in marketing .

Includes index

ISBN: 0070489475

LCCN: 87-23186

Nat. Bib. No.: GB-8861927

Subjects--Topical Terms:
Marketing
Marketing--Management

LC Class. No.: HF 5415.13 / .G84

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

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Cases marketing management /