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Cases in consumer behavior /

Tongren, Hale N., 1921-

Cases in consumer behavior / Hale N. Tongren. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1992. - xi, 257 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0131163442

LCCN: 91031026

Subjects--Topical Terms:
Consumer behavior--Case studies.
Consumers--Case studies.--United States

LC Class. No.: HF 5415.32 / .T66 1992

Dewey Class. No.: 658.8/342

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Cases in consumer behavior /