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Marketing channel management :

Venugopal, Pingali, 1958-

Marketing channel management : a customer-centric approach / Pingali Venugopal. - New Delhi ; Thousand Oaks : Response Books, 2001. - 187 p. : ill. ; 22 cm.

Includes bibliographical references (p. [181]-182) and index.

0761995501 076199551X (pbk.)

2001031395


Marketing channels.
Marketing--Management.

HF 5415.129 / .V46 2001

658.8/4

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