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Principles of marketing : a global perspective /

Semenik, Richard J.

Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy, Christopher R. W. Vaughan - Canadian edition - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1995. - xxii, 709 p. :

Includes bibliographical references and index.

ISBN: 0176049428

LCCN: 92030230

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .S437 1995

Dewey Class. No.: 658.8

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Principles of marketing : a global perspective /