Business marketing management :
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxx, 714 p. : ill. ; 27 cm.
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
0324190433
2002116678
Industrial marketing--Management--Case studies.
HF 5415.13 / .H87 2004
658.8/04
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxx, 714 p. : ill. ; 27 cm.
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
0324190433
2002116678
Industrial marketing--Management--Case studies.
HF 5415.13 / .H87 2004
658.8/04