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Marketing research /

Peterson, Robert A. 1944-

Marketing research / Robert A. Peterson. - Plano, Tex. : Business Publications, 1982. - xvi, 679 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 0256024375

LCCN: 81070930

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .P4

Dewey Class. No.: 658.8/3

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Marketing research /