Principles of marketing /
Kurtz, David L.
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th edition. - Mason, Ohio : Thomson South-Western, c2006. - lii, 656 p. : ill. 28 cm.
Previous ed.: 2003. "International student ed." - on cover.
Includes bibliographical references and index.
0324323794
Marketing.
HF 5415 / .K87 2006
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th edition. - Mason, Ohio : Thomson South-Western, c2006. - lii, 656 p. : ill. 28 cm.
Previous ed.: 2003. "International student ed." - on cover.
Includes bibliographical references and index.
0324323794
Marketing.
HF 5415 / .K87 2006