Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius. - 3rd Canadian edition - New York : McGraw-Hill Irwin, c2011. - xxiii,, 362 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9780070385658
2010030951
GBB085822 bnb
Marketing.
HF 5415 / .M374 2012
658.8
Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius. - 3rd Canadian edition - New York : McGraw-Hill Irwin, c2011. - xxiii,, 362 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9780070385658
2010030951
GBB085822 bnb
Marketing.
HF 5415 / .M374 2012
658.8