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Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen.

By: Contributor(s): Material type: TextTextPublication details: Burlington, MA : Focal Press, c2006.Description: xvi, 410 p. : ill. (some col.), maps, facsims. ; 25 cmISBN:
  • 0240807871,9780240807874
Subject(s): DDC classification:
  • 780.68/8 22
LOC classification:
  • ML 3790 .H985 2006
Online resources:
Contents:
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library First Floor ML 3790 .H985 2006 (Browse shelf(Opens below)) Available 20081587
Loan Annex Campus Library First Floor ML 3790 .H985 2006 (Browse shelf(Opens below)) Available 20081588

Includes bibliographical references and index.

Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.

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