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Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.

By: Material type: TextTextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2002.Description: xii, 180 pagesISBN:
  • 0749436778
Subject(s): DDC classification:
  • 658.84 21
LOC classification:
  • HF 5438.5 .M85 2002
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Includes index

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