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Business and marketing, principles marketing 930 - funeral services Mario, Pascucci

By: Material type: TextTextPublication details: Toronto ; MCGRAW - Hill Ryerson Limited. c2011.Description: xvii, 419 pages : illustrations. 25 cmISBN:
  • 9781439848067 (hbk.)
  • 1439848068 (hbk.)
  • 0070959846
Subject(s): DDC classification:
  • 658
LOC classification:
  • HF 5415 .P32 1998
Contents:
Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control.
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415 .P32 1998 (Browse shelf(Opens below)) Available 20092539

Includes bibliographical references and index.

Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control.

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