Essentials of marketing : a marketing strategy planning approach [11th ed.] William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Cannon, Joseph P., Ph. D
McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN:

9780073404714 (alk. paper)
0073404713 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 22

LOC classification:

HF 5415 .M378 2008

Online resources:

Table of contents only

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System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.

Includes index.

Includes bibliographical references (p. 601-655).

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Essentials of marketing : a marketing strategy planning approach [11th ed.] William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.