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The handbook of strategic public relations and integrated marketing communications.

By: Material type: TextTextPublication details: Maidenhead : McGraw-Hill Professional, c2012.Edition: 2nd edDescription: xviii, 904 p. : ill. ; 24 cmISBN:
  • 9780071767460 (hbk.) :
  • 0071767460 (hbk.) :
Subject(s): DDC classification:
  • 659.2 23
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Previous ed.: 1997.

Formerly CIP. Uk

Includes bibliographical references and index.

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