Introductory marketing, [2nd custom ed. for the University of Guelph] Compiled by Douglas J. Adlam and Melanie Lang
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TextPublication details: Toronto, Ontario Pearson Custom Publishing 2009Description: xiv, 527 pages illustrations (chiefly col.)Subject(s): LOC classification: - HF 5415.12 .C35I57
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Taken from Marketing:An introduction, [3rd Canadian ed.] /Armstrong, Gary ... [et al.] and Essentials of services marketing/Lovelock Christopher
Includes bibliographical references and index
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