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Influence : science and practice / Robert B. Cialdini.

By: Material type: TextTextPublication details: Boston : Pearson Education, c2009.Edition: 5th editionDescription: xii, 259 pages : illustrated. ; 23 cmISBN:
  • 9780205609994
  • 0205609996
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF 774 .C53 2009
Online resources: Summary: Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Holdings
Item type Current library Call number Status Barcode
Reference College of Health Science First Floor BF 774 .C53 2009 (Browse shelf(Opens below)) Not for loan 5002203

Includes bibliographical references (p. 235-253) and index.

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

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