Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2000.Edition: 8th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. )ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.33 .U6H38 2000 (Browse shelf(Opens below))	Available	20061297

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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