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Consumer behavior / John C. Mowen.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995.Edition: 4th edDescription: xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cmISBN:
  • 0023846119
Subject(s): DDC classification:
  • 658.8/342 20
LOC classification:
  • HF 5415.32 .M68 1995
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