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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073381107 (alk. paper)
  • 0073381101 (alk. paper)
  • 9780077294106 (alk. paper)
  • 0077294106 (alk. paper)
Subject(s): DDC classification:
  • 658.8/3420973 22
LOC classification:
  • HF 5415.33 .U6H38 2010
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.33 .U6H38 2010 (Browse shelf(Opens below)) Available 23016766
Loan Margaret Thatcher Library First Floor HF 5415.33 .U6H38 2010 (Browse shelf(Opens below)) Available 23014169

Includes bibliographical references and index.

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Copyright @ The Margaret Thatcher Library August 2023
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