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Marketing management / Philip Kotler.

By:

Kotler, Philip

Material type: Text

Text

TextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: Millennium edDescription: xxxi, 718, [32] p. : col. ill. ; 26 cmISBN:

8120316096

Subject(s):

Marketing -- Management

DDC classification:

658.8 21

LOC classification:

HF 5415.13 .K67 2001

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