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Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan.

By:

Parasuraman, A

Contributor(s):

Material type: Text

Text

TextPublication details: Boston : Houghton Mifflin, c2004.Description: xxi, 643 p. : ill. (some col.) ; 27 cmISBN:

0618000623

Subject(s):

Marketing research

DDC classification:

658.8/3 22

LOC classification:

HF 5415.2 .P37 2004

Online resources:

Table of contents only

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.2 .P37 2004 (Browse shelf(Opens below))	Available	23001357
Loan	Margaret Thatcher Library First Floor	HF 5415.2 .P37 2004 (Browse shelf(Opens below))	Available	23016945

Includes bibliographical references and indexes.

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1 International marketing /
by Cateora, Philip R.
2 Global marketing :
by Johansson, Johny K.
3 Basic marketing :
by Perreault, William D.
4 Marketing /
5 Marketing research :
by Hair, Joseph F.
6 Marketing management :
7 New products management /
by Crawford, C. Merle
8 Internet marketing :
9 Selling :
by Weitz, Barton A.
10 Introduction to e-commerce /
by Rayport, Jeffrey F.
11 Marketing research /
by Cooper, Donald R.
12 Marketing management :
13 Strategic logistics management /
by Stock, James R.
14 Consumer behavior and marketing strategy /
by Peter, J. Paul.
15 Consumer behavior :
by Hawkins, Del I.
16 Marketing /
17 Marketing [8th ed.]
18 Marketing research :
by Hair, Joseph F.
19 Basic marketing :
by Perreault, William D.
20 Contemporary advertising /
by Arens, William F.

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