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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Description: xxiv, 466 p. : ill. ; 28 cmISBN:
  • 0030211077
Subject(s): LOC classification:
  • HF 5415.1265 .R44 2000
Online resources:
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Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.1265 | .R44 2000 (Browse shelf(Opens below)) Available 23011336

Includes bibliographical references and index.

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